After years of mentoring younger female professionals, Sara Bordo, a successful film and marketing executive, founded Women Rising: a consultancy that helps women learn that other women’s success helps all women.

Women Rising’s early efforts include designing, developing and managing a series of regional workshops that help prepare young women for what challenges they will face as they start their business careers. Future activities will include speaking engagements, one-on-one purpose driven mentoring and a publication of successful female leaders’ stories telling the most alarming and inspiring tales of women working for women.

SARA BORDO, FOUNDER / CEO
For the past decade, Sara Bordo has mentored nearly one hundred women at various stages of their careers. Her belief, that women should champion other women in their careers, has guided her efforts to help young women in growing both professionally and personally. The success of the women she has mentored speaks to the reality of her belief.

Ms. Bordo started her career in marketing for Clinique and corporate public relations at the Estee Lauder Companies in New York. She then entered the advertising at GSD&M in Austin on the UnitedHealthcare business, pitched the Kinko's account and then managed the account. Upon leaving Austin, Sara joined DDB Chicago on the Johnson and Johnson skincare business where she led the U.S. Launch of the RoC brand to #1 at retail and took Aveeno Body Care from #7 to #3 in its category. She moved to Los Angeles where she joined FirstFireworks, an entertainment-marketing firm as Account Director on the GRAMMY Awards and eBay Strategic Partnerships businesses. She then joined the Interactive Media team at Paramount Pictures and created first-of-their kind online programs with partners including Google, Facebook, Yahoo!, XBOX and PlayStation. These campaigns and others led to Paramount Pictures being the first studio to reach $1 billion at the box office in 2007.

As Senior Vice President of Marketing at SocialVibe.com, she oversaw Public Relations, Advertising, Member and Product Marketing, and Partnerships. Her efforts helped to secure two rounds of venture capital funding as well as partnerships with Hayden Panettiere, Seventeen Magazine and Yahoo!. In her most recent role she led all online Advertising, Creative, Publicity and Social Networking for as Vice President of Digital Marketing at MGM Studios.

She sits on the Board of Directors of The Sisterhood of the Traveling BDUs and The Whaleman Foundation, on the Marketing Committee of DoSomething.org, and as a contributor to The White House Council on Women and Girls.

Throughout her varied and successful career, Ms. Bordo has made it her mission not only to lead and manage successful business ventures but also to provide mentoring and guidance to young women she has encountered in the workplace. Her commitment to helping women succeed has resulted in successful campaigns for her employers and successful careers for those she mentors.